Deliberation & care

Before the fair

1. Comprehensive Briefing
2. studying company strategy and marketing
3. cost analysis of the decision to participate in the trade-fair
4. setting priorities for product presentation, determining the size of the stand
5. contact with fair organisers, clarification of the space available and any other relevant circumstances

During the fair

1. organisation of shows and events
2. hotel reservations
3. booking of flights and local transportation
4. Stand-by services on site
5. maintenance, servicing, replacement parts

At the fair

1. review of the fair and summary
2. statistics, improvements to the stand and closing arrangements
3. feedback to ensure positive development of future preparations and subsequent fairs